Wet Shaving – Interview with Mastro Livi. The Italian excellence of straight razors.      With this article/interview, we present to our readers a sector that, in recent years, has gained increasing interest in the field of male “self-care”: the so-called Wet Shaving. After more than thirty years during which shaving has almost always been identified as an annoying and unavoidable daily task, to be performed as quickly as possible, before leaving the house in the morning, in the last five years there has been a significant return of interest for traditional practices. Many men today, both young and more […]

  For over a century, four generations at the service of Elegance and Style Made in Naples.   Since 1914, a small shop on the Chiaia Riviera in Naples contains the secrets of male elegance. It all started with the will of Don Eugenio Marinella who wanted to create in the Neapolitan city a place of reference for the creation of ties and shirts in English style, rigorously and carefully handmade.

The forgotten pleasures of elegance and the art of living – Interview with Douglas Mortimer.   In a fast-paced world, which is constantly changing before our eyes and where the reference values ​​are often ephemeral and superficial, there are still to our good fortune, characters like Douglas Mortimer who, with happy intuition, sympathy and communication skills, endeavor to keep alive the values ​​of beauty, elegance, kindness and art of living. “Classic” values ​​that are always valid and fundamental in human relationships.

  The Pleasure of the Beard told by the Experts.   The beard: well grown, in its many variations, or well-shaved, it has always defined the appearance of the male face. The different shapes emphasize those of the face, enhancing or attenuating some characteristics, and this often reflect the personality of those who wear them.

A cocktail bar traveling in the south of France to celebrate with style.   Mademoiselle Jule is an interesting initiative by an enterprising Italo-French couple, which transported to Europe a “concept” already successfully tested on the other side of the world, in Australia. A vintage style Caravan-Bar, available for weddings and events in the middle of Languedoc, in France. Practically, the first of its kind.

Five breeds of fine cats.   Five of the most precious and sought-after breeds for an unforgettable gift. In fact, cats are among the most loved and desired pets. Aristocrats, sophisticated, independent and affectionate, fill our lives with their presence. Impossibie ignore them indeed, they are always active protagonists of our daily life.

The Quest for Perfection.   Girard-Perregaux: a symbol of Swiss Haute Horlogerie for over two hundred years. In fact, it was created in Geneva in 1791 by the genius of Jean-François Bautte who, even in his twenties, created his first clocks in that year. His technical/artistic and entrepreneurial skills quickly led him to expand his fame and his business also abroad, even to be cited by important writers such as Pushkin and others.

  Elegance, Tradition, Performance.   A long history, almost 200 years, that of Longines. One of the best watch brands in the world. Class watches, design and mechanical perfection. A brand synonymous with precision such as to be adopted by numerous international sports federations and official timekeeper in world competitions.

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